What Do Madonna, Rihanna & Katy Perry Have in Common?
Not only that they are singers and very famous ones at that, but they’re also going to launch their fragrances! It might not be a new thing for Rihanna and Katy Perry, but they’re each coming up with a second fragrance. It seems that every other celebrities are creating their own fragrances nowadays. It’s no surprise because fragrance is one of the most sell-able lifestyle, fashion and beauty products!
Rihanna, who seems to be quite adamant with her rebellious character, named her second fragrance as Rebelle by Rihanna. The name actually came from the launch of her first fragrance, Reb’l Fluer, where she asked her fans in a Web video to describe their character as a rebel or a flower. About 68% said that they were indeed a rebel at heart. Which then became Rihanna’s second fragrance name. Like her first fragrance, this too will be licensed to Parlux Fragrances Inc. that believes this second fragrance can equal to 70% of the sales of Reb’l Fleur which is expected to reach $80 million by the end of this year.
The fragrance that will be available by early December, just perfect for a Christmas gift, is classified as Gourmand Chypre by creator Caroline Sabas and Marypierre Julien from Givaudan. The top notes would be of strawberry, ginger and plum with heart notes of cacao absolute, vanilla, orchid and heliotrope. Whereas the base notes are coffee, patchouli, musk and amber. You could say that this fragrance is going to be the sassier sister of the darker scent Reb’l Fleur. The fragrance price points are $49 for a 1.7-oz. eau de parfum spray, $59 for 3.4-oz.
Following her success last year selling $30,000 worth of fragrance in just two-and-a-half hours, Katy Perry is expected to launch another fragrance and hopefully will be just as sensational as ‘Purr’ and the name will be … ‘Meow’. I wonder what would be the name of her third fragrance if she’s ever going to make it. When asked to describe Meow she said “Purr to me was a little bit more floral, and Meow is a little bit more sweet. It was probably because of the California Dreams tour that it was more of the confectionery world, because everything I’ve seen for the last year has been like cotton-candy scented or huge peppermints or massive gummy bears”.
I suddenly feel like I need to visit the candy store after I read her quote on what the scent would be like. Surprisingly, the note that is created with Givaudan has a mix of notes that is somehow floral as well but I don’t know whether they’ll dry down to a very sweet smell like the candy store. The top notes are tangerine, pear gardenia and jasmine. Heart notes of honeysuckle, lily of the valley and orange blossom. And base notes of vanilla, musk, amber and sandalwood. I would expect that it gives a warmer dry down with those notes. The bottle as you can see is the real eye candy with a cute kitty figure made of opaque pale-pink glass with eyes made of jewels and metallic accents that will just make you want to covet it just because of the bottle. You can get this fragrance beginning this month at Nordstrom, just because it’s where she used to shop growing up in Santa Barbara. The Eau de parfum available in two sizes; 1.7 oz. for $45 and 3.4 oz. for $65.
The last singer who will be launching her fragrance and it’s her first one ever, is Madonna. There has been a lot of rumours going on forever about her and her fragrance deal but this one now is for real. Coty Inc. as reported by WWD has signed a licensing deal with MG Icon – a venture between Iconix Brand Group Inc., Madonna, Guy Oseary. The fragrance that is expected to become available at Macy’s by March 2012 and Internationally by May would be called Truth or Dare by Madonna. It would be available in two sizes of Eau de parfum priced at 50 ml. for $55 and 75 ml. for $68.
Madonna said on the fragrance deal that she wanted to create something classical, timeless and modern. Perfume is the oldest thing that Madonna recalls from the memory of her mother. “She always smelled like gardenias and tuberose, an intoxicating mixture [that was] feminine and mysterious. I wanted to re-create this scent, but with something fresh and new about it as well. Something honest and yet daring — hence the name Truth or Dare.” said Madonna explaining about the fragrance characteristic.
The name Truth or Date itself is taken from the documentary film released in 1991 about Madonna’s life during her Blind Ambition World Tour in 1990.
Catherine Walsh the Senior Vice President of American Brands from Coty Inc. commented about the deal that “There’s nobody bigger than Madonna, and she’s waited this long to do it, so we couldn’t be happier”.
Coming back to Madonna’s memory of her mother’s scent, you would pretty much expect the same thing, right? Madonna’s fragrance will have that floral note but it falls to the typical celebrities fragrance by choosing gourmand on the underneath. But knowing Madonna, this might be something different altogether. Especially that she’s waited so long to actually create a fragrance where many celebrities have gone down this path long time ago. It will be both light and dark at the same time with top notes of gardenia, creamy tuberose and dewy neroli. The heart notes would be carnal jasmine, benzoin tears and white lily petals and base notes of vanilla absolute, caramelized amber and sensual musk aura.
So which celebrities fragrance would be your new favourite do you think? I have a feeling that I’m going to love Madonna’s Truth or Dare.