- In Category:
- Beauty School
- Celebrity
- Fragrance
I’m not a fan of Katy Perry‘s music, but from what I gathered, she seems like a woman who knows exactly what she wants and refuses to be dictated by the industry she is in, which I admired. In everything she does, she seems to inject some of her fun and quirky personality into it. When other celebrities launch their own fragrance, they usually choose to make it elegant and high style. But Katty Perry took a different route. She launched a cat-shaped purple bottle named “Purr” and she sold the perfumes herself on the streets of New York, accompanied by a big purple milk truck.
She explained: “I’m such a sucker for a theme — you see that in my music, my music videos and now with my first beauty venture. I’m doing things a bit differently. We didn’t launch in a store, we launched in the middle of New York City with a Purr parade, which was perfect for me. And I think when you see this [cat-shaped] bottle on the shelves, you’re kind of, like, taken aback. I hope that it has the same kind of unique feeling as when I first saw the snow globe that Jean Paul Gaultier did [for Fragile], or the corset fragrance bottle he did [for Le Male]. They really influenced me, because it wasn’t just another bottle of perfume with some ridiculously serious name. I don’t need that in my life — I’m a young girl and I like to have fun. I like to be cute. I hope even when the perfume runs out, people want to keep it as a little tchotchke.”
It seems to be working, because Perry sold about $30,000 in just two-and-a-half hours, according to industry estimates. Perry sold 450 bottles of the 3.4-oz. size of her scent, which is priced at $65 (a 1.7-oz. version goes for $45). This came after a successful Selfridges event at Oxford Street in London last Friday, where Perry reportedly sold 700 bottles on presell and another 500 the day of her store appearance.
“I don’t feel like I’m selling a product — I feel like I’m selling more of my personality. And my personality is really in this bottle, and with everything I do, I’m the boss, you know? Nobody says to me, ‘Hey Katy, it’s time to launch a perfume because you’re a pop star.’ I do it because it’s fun and it’s a creative extension of my groove, and because I want to.”
To anyone who suggests she’s selling out? “I want to sell out! That’s the thing. I’m a businesswoman, and selling out sounds good to me.”
You see what I mean? Just from that interview alone, I’m thinking of buying her perfume!
In the U.S., Purr is exclusive to Nordstrom and nordstrom.com until February. The scent itself is concocted by Firmenich with citrus, jasmine and musk notes.
Source: WWD.com
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[…] Following her success last year selling $30,000 worth of fragrance in just two-and-a-half hours, Katy Perry is expected to launch another fragrance and hopefully will be just as sensational as ‘Purr’ and the name will be … ‘Meow’. I wonder what would be the name of her third fragrance if she’s ever going to make it. When asked to describe Meow she said “Purr to me was a little bit more floral, and Meow is a little bit more sweet. It was probably because of the California Dreams tour that it was more of the confectionery world, because everything I’ve seen for the last year has been like cotton-candy scented or huge peppermints or massive gummy bears”. […]
I’m doing a project for a class on “Purr” and its success, so this article was extremely helpful! But in order to cite the sales figures you listed, I need the sources you got them from. It would be a huge help!
Thanks,
Jenn
Hi Jenn, as written on the article above, the source is from wwd.com
RT @AlandaKariza: I told you Katy Perry is awesome. She sold her Purr perfumes herself on the NYC streets! http://t.co/mp46wWv (via @fas …
RT @AlandaKariza: I told you Katy Perry is awesome. She sold her Purr perfumes herself on the NYC streets! http://t.co/mp46wWv
RT @AlandaKariza: I told you Katy Perry is awesome. She sold her Purr perfumes herself on the NYC streets! http://t.co/mp46wWv (via @fas …
RT @AlandaKariza: I told you Katy Perry is awesome. She sold her Purr perfumes herself on the NYC streets! http://t.co/mp46wWv (via @fas …
RT @AlandaKariza: I told you Katy Perry is awesome. She sold her Purr perfumes herself on the NYC streets! http://t.co/mp46wWv
I told you Katy Perry is awesome. She sold her Purr perfumes herself on the NYC streets! http://t.co/mp46wWv (via @fashionesedaily)
ini bakal masuk jkt kan? g sabar buangett tapi di di indo ngga ada nordstorm atopun selfridges kan
wanginya kaya gimana yah? ada y udah pernah cium blom?
#curious
ini udah masuk jakarta kah??
Belum, di US sama UK aja baru launch kok
hm..i think i’ll love it because the bottle is purple
Miaw Perfume ^_^ Purrr…r http://is.gd/hWrri
Maap, jadi ini namanya “Prr” atau “Purr” kah? Lucuu, pingin belii
Astagaaa iya kurang U
Udah dibenerin kok. Thanks for the correction ya fan!