Female Daily - Media Kit

Part of

Leading and empowering Indonesia's beauty ecosystem

Since our inception, Female Daily has continued to grow and elevate the whole beauty ecosystem. We are true partners to our clients, connecting you with our 23 million annual users through well-crafted contents, engaging fun events and informative platforms.

Our goal is to initiate industry changes, empower and guide the community with educations and innovations.

Female Daily Community Highlights

A Dynamic Audience

Meet our diverse and dynamic group, where 70% are female, and 40% are hijab users. Men, you’re not alone. Male comprises 30% of our users.

Top Locations

Strong presence in Jatabek (Jakarta, Tangerang, Bekasi), Bandung, Surabaya, Jogja, and Semarang.

Young & Energetic

A vibrant and energetic group, 40% of our members are aged 19 to 24, 18.9% being 18 years old or younger, and 18.8% are aged 25 to 29. Thus, 70% of them are young millennials and Gen Z.

Our community personas

Learning Newbies

"I need insight and guidance about beauty regimes, especially skincare. Tell me the what, how and where."

Frugal

"I prefer affordable beauty products, especially locally made goods."

Up-to-date

"I like contents around the hottest personas and the latest releases."

Social Channels

Editorial Articles

4,6 million+

Users in 2022

14,9 million+

Article pageview in 2022

38 million+

Beauty Review pageview in 2022

FD Signature Articles

Wednesday Wishlist
Friday Fragrance
Backstage Beauty
Early Access
Local Power

Kapan Sih Waktu yang Tepat untuk Pakai Essence?

Sponsored Post

by annedean

Bikin Kulit Bersih Total, Micellar Water Under 50 Ribu yang Nggak Pahit di Bibir Ini Patut Dilirik!

Sponsored Post

by salmanrh

Mau Travelling saat Akhir Tahun? Ini 5 Barang yang Wajib Ada di Tas!

Beauty School

by salmanrh

Digital Platforms

Female Daily App

A handy hub for beauty enthusiasts to connect, stay updated with our contents and share their own.

1,1 million+

downloads by 2022

Female Daily Review Platform

Real product reviews from our members. Crucial in beauty enthusiasts' purchase decision, showing brands performances in the market.

2 million+

Beauty reviews

72.000

Products

Skincare

Most reviewed category with 1.9 million+ reviews

Brand Dashboard

Your brand data from our powerful beauty review platform.

Many ways to connect your brand and messages to millions of our diversed members

Articles

Videos

Beauty Review platform

Try and Review

Contest & Giveaway

Social media post (Instagram, Twitter, and Tiktok)

FD Talk

Community Survey

Product development consultation

Review by community members

Review by FD Babes, FD Dudes, and the Queen Bees

instagram
instagram
instagram

Signature Events

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Best of Beauty Awards

The prestigious Best of Beauty Awards gathered over 1 million votes and over 1 million views in 2022, establishing industries' best and most loved.

Winners and contenders get to use Best of Beauty Awards badges to show their achievement.

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X Beauty

The BIGGEST Beauty Event in Southeast Asia.

Started with Jakarta X Beauty in 2017, X Beauty events by Female Daily has expanded to other cities. We have held it in Jakarta, Medan, and Surabaya, with more cities to come in the future!

With different, inspiring theme each year, we want to unite the whole beauty community in 3 days of fun and insightful (more than) shopping experience.

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Community Events & KOL Management

From a memorable launching event to a Focus Group Discussion session, we'll help you hold and manage it.

Work with our list of members, influencers, beauty experts or in house talents known as FD Babes, FD Dudes, FD Girls and FD Queen Bees to support your online-offline campaign, even help you with beauty surveys.

Empower, further

This year we strive to contribute even more to the beauty ecosystem

FD Sustainabeauty

A campaign to create paths for our members and brands to contribute to an eco-conscious beauty environment.

Beautypreneur

A series of seminars and funding competition to accelerate the birth of Indonesia's next big names in beauty.

Financial Independence

Online events to provide financial literacy for women, stop gender bias against women in financial field, and encourage women to be financially independent.

Female Daily Studio

Female Daily Studio

Well researched and curated beauty commerce to complete our community's beauty journey.

Brewing new beauty products? Hold an exclusive launch with Female Daily Studio to amplify the hype!

1.900+

Beauty products

130+

Brands to shop

Basket Size

178.000+

222.000+

Traffic

1.17 million+ Users • 5.2 million+ PV

41.000+

Let's empower the beauty community together!