Part of
Leading and empowering Indonesia's beauty ecosystem
Since our inception, Female Daily has continued to grow and elevate the whole beauty ecosystem. We are true partners to our clients, connecting you with our 23 million annual users through well-crafted contents, engaging fun events and informative platforms.
Our goal is to initiate industry changes, empower and guide the community with educations and innovations.
Female Daily Community Highlights
A Dynamic Audience
Meet our diverse and dynamic group, where 34% are female, and 37% are hijab users. Men, you’re not alone. Male comprises 2% of our users.
Top Locations
Strong presence in Jakarta, Bekasi, Bandung, Surabaya, and Yogyakarta.
Young & Energetic
A vibrant and energetic group, 41.57% of our members are aged 19 to 24, 16.96% being 18 years old or younger, and 19.70% are aged 25 to 29.
Our community personas
Editorial Articles
4.572.073
Users in 2023
14.132.869
Article pageview in 2023
31.258.682
Beauty Review pageview in 2023
FD Signature Articles
Digital Platforms
Female Daily App
A handy hub for beauty enthusiasts to connect, stay updated with our contents and share their own.
1.172.000 +
downloads by 2023
Female Daily Review Platform
Real product reviews from our members. Crucial in beauty enthusiasts' purchase decision, showing brands performances in the market.
2.300.000 +
Beauty reviews
95.000 +
Products
Skincare
Most reviewed category with 1.200.000 + reviews
Brand Dashboard
Your brand data from our powerful beauty review platform.
Many ways to connect your brand and messages to millions of our diversed members
Articles
Videos
Beauty Review platform
Try and Review
Contest & Giveaway
Social media post (Instagram, Twitter, and Tiktok)
FD Talk
Community Survey
Product development consultation
Review by community members
Review by FD Babes, FD Dudes, and the Queen Bees
Signature Events
Empower, further
This year we strive to contribute even more to the beauty ecosystem
FD Sustainabeauty
A campaign to create paths for our members and brands to contribute to an eco-conscious beauty environment.
Beautypreneur
A series of seminars and funding competition to accelerate the birth of Indonesia's next big names in beauty.
Financial Independence
Online events to provide financial literacy for women, stop gender bias against women in financial field, and encourage women to be financially independent.
Female Daily Studio
Well researched and curated beauty commerce to complete our community's beauty journey.
Brewing new beauty products? Hold an exclusive launch with Female Daily Studio to amplify the hype!
6.000+
Beauty products
200+
Brands to shop
Basket Size
62.334
230.000+
Traffic
596.401+ Users • 2.004.976 PV
82.000+
Let's empower the beauty community together!