Female Daily - Media Kit

Part of

Leading and empowering Indonesia's beauty ecosystem

Since our inception, Female Daily has continued to grow and elevate the whole beauty ecosystem. We are true partners to our clients, connecting you with our 23 million annual users through well-crafted contents, engaging fun events and informative platforms.

Our goal is to initiate industry changes, empower and guide the community with educations and innovations.

Female Daily Community Highlights


are Gen-Z (almost 40%) and young Millennials (under 34 years old)

Top 5 Locations

Members are located in the top locations in Indonesia including JaTaBek, Bandung, Surabaya, Yogyakarta, and Semarang

30% male

Not only female members, we also have 30% male members in our community with the age mostly 19-24 years old

Our community personas

Learning Newbies

"I need insight and guidance about beauty regimes, especially skincare. Tell me the what, how and where."


"I prefer affordable beauty products, especially locally made goods."


"I like contents around the hottest personas and the latest releases."

Social Channels

Editorial Articles

4,8 million

Users in 2021

3,5 million

Article pageview in 2021

10 million

Beauty Review pageview in 2021

FD Signature Articles

Wednesday Wishlist
Friday Fragrance
Backstage Beauty
Early Access
Local Power

FD Early Access: Whitelab A-Dose+ Glowing Serum

Sponsored Post

by revataas

Review Buttonscarves Eau de Parfum | Friday Fragrance coba saja ada apa aja di sini semoga tidak ada apa apa

Beauty School

by ochell

Apakah Mengonsumsi Minuman Kolagen Diperlukan?

Food Nutrition

by salmanrh

Digital Platforms

Female Daily App

A handy hub for beauty enthusiasts to connect, stay updated with our contents and share their own.

1 million+

downloads by 2021

Female Daily Review Platform

Real product reviews from our members. Crucial in beauty enthusiasts' purchase decision, showing brands performances in the market.

1,8 million+ review, 70K products

from over 270 brands

Brand Dashboard

Your brand data from our powerful beauty review platform.

Many ways to connect your brand and messages to millions of our diversed members



Beauty Review platform

Contest & Giveaway

Social media post (Instagram, Twitter, and Tiktok)

FD Talk

Community Survey

Product development consultation

Review by community members

Review by FD Babes, FD Dudes, and the Queen Bees


Signature Events

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Best of Beauty Awards

The prestigious Best of Beauty Awards gathered over 1 million votes and over 1 million views in 2021, establishing industries' best and most loved.

Winners will get to use Best of Beauty Awards badges to show their achievement.

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X Beauty

The BIGGEST Beauty Event in Southeast Asia.

Started with Jakarta X Beauty in 2017, X Beauty events by Female Daily has expanded to other cities. We have held it in Jakarta, Medan, and Surabaya.

With different, inspiring theme each year, we want to unite the whole beauty community in 3 days of fun and insightful (more than) shopping experience.

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Community Events & KOL Management

From a memorable launching event to a Focus Group Discussion session, we'll help you hold and manage it.

Work with our list of members, influencers, beauty experts or in house talents known as FD Babes, FD Dudes, FD Girls and FD Queen Bees to support your online-offline campaign, even help you with beauty surveys.

Empower, further

This year we strive to contribute even more to the beauty ecosystem

FD Sustainabeauty

A campaign to create paths for our members and brands to contribute to an eco-conscious beauty environment.


A series of seminars and funding competition to accelerate the birth of Indonesia's next big names in beauty.

Financial Independence

Online events to provide financial literacy for women, stop gender bias against women in financial field, and encourage women to be financially independent.

Female Daily Studio

Female Daily Studio

Well researched and curated beauty commerce to complete our community's beauty journey.

Brewing new beauty products? Hold an exclusive launch with Female Daily Studio to amplify the hype!


Beauty products


Brands to shop

Let's empower the beauty community together!