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Leading and empowering Indonesia's beauty ecosystem
Since our inception, Female Daily has continued to grow and elevate the whole beauty ecosystem. We are true partners to our clients, connecting you with our 23 million annual users through well-crafted contents, engaging fun events and informative platforms.
Our goal is to initiate industry changes, empower and guide the community with educations and innovations.
Female Daily Community Highlights
are Gen-Z (almost 40%) and young Millennials (under 34 years old)
Top 5 Locations
Members are located in the top locations in Indonesia including JaTaBek, Bandung, Surabaya, Yogyakarta, and Semarang
Not only female members, we also have 30% male members in our community with the age mostly 19-24 years old
Our community personas
"I need insight and guidance about beauty regimes, especially skincare. Tell me the what, how and where."
"I prefer affordable beauty products, especially locally made goods."
"I like contents around the hottest personas and the latest releases."
Users in 2021
Article pageview in 2021
Beauty Review pageview in 2021
FD Signature Articles
Female Daily App
A handy hub for beauty enthusiasts to connect, stay updated with our contents and share their own.
downloads by 2021
Female Daily Review Platform
Real product reviews from our members. Crucial in beauty enthusiasts' purchase decision, showing brands performances in the market.
1,8 million+ review, 70K products
from over 270 brands
Your brand data from our powerful beauty review platform.
Many ways to connect your brand and messages to millions of our diversed members
Beauty Review platform
Contest & Giveaway
Social media post (Instagram, Twitter, and Tiktok)
Product development consultation
Review by community members
Review by FD Babes, FD Dudes, and the Queen Bees
Best of Beauty Awards
The prestigious Best of Beauty Awards gathered over 1 million votes and over 1 million views in 2021, establishing industries' best and most loved.
Winners will get to use Best of Beauty Awards badges to show their achievement.
The BIGGEST Beauty Event in Southeast Asia.
Started with Jakarta X Beauty in 2017, X Beauty events by Female Daily has expanded to other cities. We have held it in Jakarta, Medan, and Surabaya.
With different, inspiring theme each year, we want to unite the whole beauty community in 3 days of fun and insightful (more than) shopping experience.
Community Events & KOL Management
From a memorable launching event to a Focus Group Discussion session, we'll help you hold and manage it.
Work with our list of members, influencers, beauty experts or in house talents known as FD Babes, FD Dudes, FD Girls and FD Queen Bees to support your online-offline campaign, even help you with beauty surveys.
This year we strive to contribute even more to the beauty ecosystem
A campaign to create paths for our members and brands to contribute to an eco-conscious beauty environment.
A series of seminars and funding competition to accelerate the birth of Indonesia's next big names in beauty.
Online events to provide financial literacy for women, stop gender bias against women in financial field, and encourage women to be financially independent.
by Female Daily
Well researched and curated beauty commerce to complete our community's beauty journey.
Brewing new beauty products? Hold an exclusive launch with Beauty Studio to amplify the hype!
Brands to shop