Part of

Leading and empowering Indonesia's beauty ecosystem

Since our inception, Female Daily has continued to grow and elevate the whole beauty ecosystem. We are true partners to our clients, connecting you with our 23 million annual users through well-crafted contents, engaging fun events and informative platforms.

Our goal is to initiate industry changes, empower and guide the community with educations and innovations.

Female Daily Community Highlights

A Dynamic Audience

Meet our diverse and dynamic group, where 36% are female, and 35% are hijab users. Men, you’re not alone. Male comprises 2% of our users.

Top Locations

Strong presence in Jakarta, Surabaya, Bandung, Bekasi, and Yogyakarta.

Young & Energetic

A vibrant and energetic group, 42% of our members are aged 19 to 24, 16% being 18 years old or younger, and 21% are aged 25 to 29.

Our community personas

Learning Newbies

"I need insight and guidance about beauty regimes, especially skincare. Tell me the what, how and where."

Frugal

"I prefer affordable beauty products, especially locally made goods."

Up-to-date

"I like contents around the hottest personas and the latest releases."

Social Channels

Editorial Articles

7.583.833

Users in 2026

13.186.356

Article pageview in 2026

25.563.416

Beauty Review pageview in 2026

FD Signature Articles

Wednesday Wishlist
Friday Fragrance
Backstage Beauty
Early Access
Local Power

Kapan Sih Waktu yang Tepat untuk Pakai Essence?

Sponsored Post

by annedean

Bikin Kulit Bersih Total, Micellar Water Under 50 Ribu yang Nggak Pahit di Bibir Ini Patut Dilirik!

Sponsored Post

by salmanrh

Mau Travelling saat Akhir Tahun? Ini 5 Barang yang Wajib Ada di Tas!

Beauty School

by salmanrh

Digital Platforms

Female Daily App

A handy hub for beauty enthusiasts to connect, stay updated with our contents and share their own.

1.6Mio +

*as of Dec 2025

Female Daily Review Platform

Real product reviews from our members. Crucial in beauty enthusiasts' purchase decision, showing brands performances in the market.

2.4Mio +

Beauty reviews

104K +

Products

Skincare

Most reviewed category with 1.354.000 + reviews

Many ways to connect your brand and messages to millions of our diversed members

Articles

Videos

Beauty Review platform

Try and Review

Contest & Giveaway

Social media post (Instagram & TikTok)

Community Survey

Product development consultation

Review by community members

Review by FD Babes & FD Dudes

instagram
instagram
instagram

Signature Events

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X Beauty

Enjoy more than just a beauty shopping experience through the biggest beauty event in the world! From 2017 to 2026 over 1.5Mio+ beauty enthusiasts have already experienced One-Stop Buying at Female Daily X Beauty.

View More

Best of Beauty Awards

Our appreciation towards Key Players & Changemakers in Beauty Industry. True to our community core, every year Female Daily gives its most valued members a chance to choose their own version of beauty champions: visionary individuals, brands, and communities have shaped the ever-evolving landscape of beauty. With 834 award winners celebrated over 13 years, the awards continue to bridge the gap between brands and the beauty community.

Future of Beauty Summit

A platform where beauty brands, industry leaders, and communities come together to network, collaborate, exchange ideas, and drive innovation across the beauty industry.

Empower, further

This year we strive to contribute even more to the beauty ecosystem

FD Sustainabeauty

A campaign to create paths for our members and brands to contribute to an eco-conscious beauty environment.

Beautypreneur

A series of seminars and funding competition to accelerate the birth of Indonesia's next big names in beauty.

Financial Independence

Online events to provide financial literacy for women, stop gender bias against women in financial field, and encourage women to be financially independent.

Female Daily Studio

Female Daily Studio

Well researched and curated beauty commerce to complete our community's beauty journey.

Brewing new beauty products? Hold an exclusive launch with Female Daily Studio to amplify the hype!

3.400+

Beauty products

200+

Brands to shop

Basket Size

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249.000

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193.000+

Traffic

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1.200.000+ Users • 3.200.000 PV

Let's empower the beauty community together!