On the (very) rare occasion that I make my way down to the gym these days, the outfits I wear would be a combination of yoga pants and a basketball jersey from high school, or a ratty team spirit t-shirt from my alma mater. After an hour of working out, the combo of baggy 10-year-old shirts combined with sweat and a gasping mug does NOT make for a particularly good look.
This is where HAY United steps in: founded in 2013 by two visionary Indonesians, the label offers a palette of gym-ready clothes that are worlds away from the rags that you usually associate with working out. The aesthetic mixes a sporty, active demeanor with streetwear smarts. It’s style and utility all rolled into one, which is nice if you’ve ever wanted to wear Jeremy Scott or House of Holland to the gym.
HAY United walked at Jakarta Fashion Week 2014, and was very recently invited to New York to participate at New York’s J Summer Fashion Show. Not bad for a label that was launched in 2013!
