Weekend Roundup: Pond’s Institute, Kerastase, IDEAFEST, Men’s Fashion Week

Pond’s Institute Close To You

First opened in 2011, Pond’s Institute now adds another branch following demand from consumers. The new concept is called Pond’s Institute Close To You, collaborating with Itje Her Salon and located at Jl. Cipete Raya No. 64. Now consumers can enjoy from a long list of treatments and choose which location they prefer: that one, or the first Pond’s Institute at Jl. Prof. Dr. Satrio Kav C4 No. 10 – Setiabudi, Kuningan.

Pond’s Institute offers three treatments: Pond’s Flawless White Facial Treatment (20 – 30 y.o), Pond’s Age Miracle Facial Treatment, and Pond’s Gold Radiance Facial Treatment (30 y.o and above). So for those of you who’re curious, you can come to Pond’s Institute to consult on your skin condition first before getting the treatment.

Kerastase Densifique

Kerastase released Densifique, new hair serum targeted for women who want to have a head of thick hair. This serum claims to work directly on the stem cell so follicles in the scalp are able to produce new strands of hair and also provide the most complete hair and scalp treatment to anyone who longs for lusciously thick hair. Densifique contains three active ingredients: Stemoxydine Molecula, Texturizing Polymere, and Vitamins B3, B5 & B6 to will help to reactivate dormant hair follicles encourage new hair growth. This serum can be applied to clean scalp after shampooing, followed by massaging the scalp to let the serum absorb completely and stimulate it. This serum can also be used on sensitive scalps.


This is the third year of IDEAFEST and it will be held on Sept 27 – 28 at Jakarta Convention Center (JCC), where creators and entrepreneurs will gather with the hope to inspire young people. With the new theme “Be The Next Bold Creative Leader” IDEAFEST bringing three new big formats : Conference, Workshop, and Internet Video Stars Award Night. Some of speakers that will share in the event are Basuki Tjahaja Purnama (Yes, the Jakarta’s Vice Governor). Andy F. Noya, Raditya Dika, Wiwi Goh (Youtube), Rene Suhardono, Anies Baswedan (Indonesia Mengajar), Wishnutama (NET TV), Rudy Ramawy (Google), Christian Riyanto (Ismaya Group), Calvin Kizana (Picmix), and many more.

You can buy IDEAFEST tickets by calling 085959405533, or send email to Ideafest2013@gmail.com or click tiket.com/ideafest2013. For more information, follow @ideafest2013 and their Facebook Fan Page.

Plaza Indonesia Men’s Fashion Week

The men in your life are about to have no excuse to look sloppy this A/W season, judging by the clothes that walked the runway at Plaza Indonesia Men’s Fashion Week. Labels such as Ermenegildo Zegna, Zara, Lanvin, Superdry, and Timberland all highlighted trends that include dark hues, heavy layering, and military lace-up boots. So seeing sandals and sarongs at BIN House’s first men’s show was a refreshing treat, as it was obviously going to offer a different a more traditional Indonesian palette compared to other labels we saw. Time to do a bit more borrowing from the boys!