Have you ever thought that hairdressing is the most beautiful profession? Through its tagline “Together, we reinvent the most beautiful profession everyday”, L’Oreal Professionel brings a mission to help its hairdressers making their clients beautiful.
Among the actions to inspire hairdressers, L’Oreal Professionel presented its Spring/Summer 2012 Color Collection titled Somptueux. The collection became a tool to actualize L’Oreal Professionel brand value as The Parisian House of Hairdressing. The creation named Mademoiselle Popeline, Dona Taffetas and Lady Organza.
Collaborating with Peter Gray, a hairdresser, L’Oreal Professionel created 3 couture creations for Somptueux. Peter Gray had worked with Alexander McQueen and he’s also the right talent to infuse Dior, Chanel and Yves Saint Laurent nuances into his creations. No wonder L’Oreal Professionel picked him to create couture collection.
In Indonesia, L’Oreal Professionel collaborated with its local hairdresser ambassadors to interpret Sompteux. The hairdresser ambassadors were Andy Lie from Lie Salon in Medan, Arie Hidayat and Bambang Haryono from Arie&Harry Salon and Bridal in Surabaya and Bali, also Irwan Rovani Doke from Irwan Team Hair Design Jakarta. Moreover, education team of L’Oreal Professionel Jakarta also took part in the hairshow and create their own Somptueux. Here are the creations from Indonesian hairdressers presented in L’Oreal Professionel Spring/Summer 2012 Color Collection, Somptueux. What do you think about the creations?