Evening gown or cocktail dress always have a place in woman’s heart, and the demands of pretty dress keeps increasing. No wonder BENTEN opens its second boutique on Jl. Benda No 98G, Kemang, South Jakarta. Its first boutique has been established since 2007 in Pluit, North Jakarta by the dynamic duo Cecilia Yuda and Lisa Daryono. Now people are able to visit the nearest boutique of BENTEN, whether in Kemang or Pluit. According to the two designers, the second boutique offers more premium collections of BENTEN while the Pluit located boutique has more secondary lines of BENTEN.
If you never heard of BENTEN, I believe you ever seen any of its dresses on TV or magazine sine BENTEN actively participating in many media field. Many celebrities have been spotted wearing BENTEN too. Not only that, BENTEN has got good recognition in both national and international stages. It was nominated as The Young and Talented New Designer by CLEO magazine, participated in Jakarta Fashion Week 2008, Mercedes Australian Fashion Week 2008, New Zealand Fashion Week 2008, Hongkong Fashion Week 2010 and showcased its full collection in Jakarta Fashion Week 2009. Plenty of achievements for a relatively young brand!
The grand opening of BENTEN second boutique also showcased BENTEN newest collection titled “Love In The Mist“, inspired by the beauty of blooming flowers. It has various silhouette, detailed with swarovsky crystal and 3-D technique to create flower ornaments. The colors of the collection consists of soft hues such as off-white, pink, grey and gold. While the material uses chiffon, lace and sequin that represent BENTEN signature.