The New Generation of BCBG

Besides BCBG Max Azria, BCBG has two other lines aimed for the younger generation, To The Max and BCBGirls that will be merged and turned into BCBGeneration. This new line is for 20-30 year old, or someone who have grown beyond the junior taste but not ready for the contemporary lines. The style, more or less will be like its big sister, BCBG Max Azria, with more casual options and a gentler price point. I’m looking forward to see more of what the line has to offer.

http:/www.bcbgeneration.com/