Above is the newest Louis Vuitton ad featuring former Russian President Mikhail Gorbachev. The ad is part of the company’s campaign to emphasize its luggage and travel accessories. Other public figures who join the campaigns are Andre Agassi, Steffi Graf and Catherine Deneuve. All photographed by Annie Leibovitz.
Gorbachev was photographed in the back of an old car, with Berlin wall as the background.
I think it’s a good move by Louis Vuitton. They are trying to regain their classic image in order to appeal more to the older generation, the businessmen, the travelers and the high society and also the male demographics. Mikhail Gorbachev represents power and intelligent. He also represents history, he ended the cold war and was awarded the Nobel Peace Prize in 1990. I hope they write his name and a line that explains who he is because I’m pretty sure not many people know who this old man is, especially the younger generation.