Jessica Simpson to launch clothing brand

jessicasimpsonJessica Simpson is preparing to roll out her own clothing lines, with the clothes timed to hit U.S. stores when her new movie hits the theaters. The clothes, while inspired by Simpson’s personal style, are the work of a top designer for Tarrant Apparel Group, with Simpson giving final approval.

Tarrant plans to release two lines of Simpson gear this year. JS by Jessica Simpson, with $49 jeans and a variety of tops, is exclusively for the Fashion Bug chain while the Princy line, using Simpson’s nickname, will be somewhat pricier and aimed at specialty and department stores.

Tarrant plans to launch the clothing lines in August.