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Get Your Style Priorities Straight at Fashion First

With the arrival of payday at the end of the month, I always think about two things: paying off bills and finding new places to blow my hard-earned cash. I’ve been thinking about checking out a boutique that offers one-stop shopping with up to sixteen emerging designer labels under one roof.

Jakarta boutique, Fame 74, has risen from the ashes and rebranded itself as Fashion First. It remains a specialized boutique that offers customers the option of real personalization and styling with a personal sales assistant. Tucked in the corner of a South Jakarta neighborhood, the space is open and the staff warm and friendly, but more importantly, they are ready to cater to your every fashion need. When you book an appointment, you are treated to a sales assistant of your own to help you figure out what the right outfit for your occasion; so it’s a great place to drop by if, say, you need to pick out a dress for special occasion. But more than that, it’s a one-stop shop for sixteen established and rising Indonesian design talents, bringing familiar labels like Isis, Hian Tjen, Oscar Daniel, Swank, and much more.

L to R: Freiderich herman, Mel Ahyar Pret a Porter, Yosafat Dwi Kurniawan

Fashion First is home to a very impressive roster of labels, but here are three I enjoy plenty:

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