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Respect the Planet with Sustainable Products

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Dunia kecantikan di Indonesia telah mengalami kemajuan yang pesat beberapa tahun belakangan ini. Banyak perempuan dari segala kalangan usia yang semakin aktif mencari tahu dan bereksperimen dengan beauty. Sebagai salah satu yang terdepan di dunia kecantikan, L’Oreal yang sudah berdiri dari 1909 sekarang telah hadir di 120 negara. Eugène Schueller, seorang ilmuwan Perancis adalah orang pertama mendirikan perusahaan ini dan mengabdikan hidupnya di dunia kecantikan. L’Oreal adalah salah satu perusahaan kosmetik terbesar di Indonesia. Kualitas produk L’Oreal yang tidak diragukan lagi hadir dalam beberapa kategori seperti makeup, skincare dan hair care. Belum lama ini CEO Female Daily, Hanifa Ambadar, berkesempatan untuk mewawancarai Sara Ravella, Managing Director Corporate Communications, Sustainable Development and Public Affairs dari L’Oreal Group.

Mari kita simak wawancara dari wanita yang sangat menginspirasi ini.

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So we’ve been discussing about the sustainable beauty and the 2020 vision right. But that’s a big thing, and to reach there I’m sure there are a lot of small things that you have to do to achieve that. Can you please elaborate the small steps that L’Oreal takes to reach the 2020?

I will elaborate objective by objective. So there are four, the first one is how to innovate in a sustainable way. As I said it is about making 100% of our products more environmentally friendly and having a social impact. It means for example at laboratory level, to have precise knowledge of the impact of our products today on water. So either we rinse them with water or they end into water or they end their produce with water. How they position about that, and are they biodegradable or not. So each time that a new product is design we will design the formula accordingly. Also it can be working with the size, the recyclability, the material we use for the packaging. So this is something that is done everywhere, locally when there is local production and globally when the brand is a new product. It can be in smaller sizes, using lighter materials, buying ingredients that are produce with local resources, working with communities; I give you the example of Argon oil in Morocco, Murumuru in Brazil, and we have plenty of other ingredients like that. So this is for the piece of how to make formulas and products that are more sustainable.

In terms of producing, do you imply the same sustainable principle in producing your products?

We have the objective to reduce the use of water, the waste and the ignitions of CO2. This is something that every country has plan for, so we are looking on how to do it. It is about heating and cooling systems that are integrated, it is about using renewable energy, for example having sludge treatments like we have here. It is about a number of very precise actions to be done, it is also about reducing transportation emission.  This is a very practical thing, having better fueling of the trucks. These are very practical things and Indonesia is putting a very good system. Then it is also about the production that we called slow moving products, this are the products that we no longer put on the shelf because we already change the packaging or little things here and there. What do we do with them? We are now exploring ways; because when you destroy them you destroy the value. In the end you generate a strong impact on the planet. So we are looking for ways, for example doing donation for people who are in need in a smart way.

L’Oreal has a lot of employees all around the world and I’m sure there’s some ways that L’Oreal does to make them feel more appreciated and more productive. How do you make them more involved in the programs that you have?

On the piece about how we develop sustainably, we have a program for the employees. So not only we are making them aware, they participate into the program like for example the office experience that they have here. We are also training them with a number of tools and we are giving them a number of incentives that are to the higher standards in the countries where we are. For example maternity leave, we want them to feel proud to be with us. So we have decided that all over the world we want to give 14 weeks maternity leave, so for some countries it is not a big deal because they’re already there. Here it is 12 weeks so we give them 2 more, in our country it is zero or a few days. So we are trying to establish standards that are beyond what is the legal requirements to what is good and we want what is best for our employees.

How about with your suppliers? I mean, do you implement all this principles to them?

With our suppliers as well, we buy from a number of suppliers. So we work with them to be sure that they are also integrating these principles, sustainability in the way they do. Because if we are doing everything well and nice, and we don’t want to be buying from suppliers that are big polluters or that are not respectful to their employees etcetera. We are putting a number of projects as well where we do audits, we do training with them we share the best experience. We have a ‘Buy and Care’ project, and then what we also do is we look at the communities.

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