I know what you’re thinking: “What! Another online store for me to while the hours away at?”
Trust me, Shoppe 33is not your run-of-the-mill Indonesian online store. For one, it has aesthetics at heart, going out there with the full understanding of everything that its target market appreciates — so it pays attention to the seemingly smallest of things, like the way the website is designed. They also publish Shoppe 33 Journal, an excellent style supplement that breaks down the season’s most-wanted looks.
More importantly, Shoppe33 is a treasure trove of contemporary labels that are really tricky to come by in Indonesia. Here are the brands I’m most excited for, and this is just the tip of the iceberg:
Manish Arora is one of the best things to have come out of India, next to Hindu creation myths, palak paneer, and nonviolent resistance. His use of geometry and fractals is straight-up hypnotic, and he is second to none when it comes to playing around with the entire spectrum of pink.
Look, I’m sure Australians are sick of being typecast and cast into tropes like “easygoing” and “upbeat” and “free-spirited,” but there’s no other way to pin down the aesthetic of this Antipodean label. The label burst into the New York scene after making their mark in 1999 with bespoke denim, and they’ve been taking flight ever since.
Markus Lupfer’s work is flat-out wearable fun, and I can think of no better way to put it. His graphic sweaters and knitwear let the world know that there does exist a happy medium where street style graphics meet preppy silhouettes and materials.
I remember when Deszell showed up to FDHQ and raved about how great the dresses at Three Floor were. This London-based brand really is all sorts of amazing, with innovative dresses and separates available at prices more wallet-friendly than their designer contemporaries.
And those are just the clothing lines available at Shoppe 33, I haven’t even gotten started on the great names they’ve picked out for shoes and accessories. For the comprehensive list of labels that are available at the Shoppe 33 storefront, check out their entire list of available brands!