Tried & Tested: Benefit They’re Real! Push-Up Liner

Remember how excited we were when we learned about the existence of a new eyeliner from Benefit? We all finally got our hands on the Benefit They’re Real! Push-Up Liner — and I am not kidding when I say that we all got our hands on it.

Four of us in the office had someone in the US pick up one each for us from Sephora. We were so quick to tear open the cardboard box it arrived in when it showed up in the office. After the shrieks of excitement died out, we got down to business and tested out of this product. So how did it fare?


The eyeliner comes in the form of a screw-top pen. It also has a base that can be twisted, which dispenses the gel formula out of the slanted rubber applicator. It also comes with a little nub that fits into the slit on the applicator — I keep it on to prevent the gel inside from drying out quickly. Overall it looks okay — a little clunky for me personally, but hey, the important thing here is how the product looks on the eyes.



Is this thing easy to apply? Well, it really depends on how adept you are with other gel eyeliners: anyone who is used to wearing liquid eyeliner or gel eyeliner with a brush will appreciate the soft slanted rubber tip, which allows the product to glide on easily over eyelids. Drawing on cat eyes and strokes as thick or thin as you want is fairly simple, but makeup newbies will probably suffer the annoyance of fudging the application the first few times trying on this product.

Benefit heavily marketed the “lash-hugging” properties of this gel liner. Again, it is very simple to make the product cling to the eyelash IF you already know what you’re doing with gel liner and a liner brush. Something I didn’t really enjoy about the product was how difficult it was to estimate how many twists it took to dispense the product: twisting four or five times will give you nothing, so you end up twisting four or five more times for good measure — only to end up squeezing too much for a single use.

Excuse the unfettered brows!

Excuse the unfettered brows!


The formula is a creamy gel which dries up pretty quickly upon application. It is a nice opaque jet black, but Shella and I were extremely disappointed to find that the formula had creased, smudged, and melted its way all over our top lids within a few hours. This is not an ideal product for anyone with even mildly oily lids, especially in the heat and humidity of a tropical summer.

The mess after wearing the product for four hours in an air-conditioned office.

The mess after wearing the product for four hours in an air-conditioned office. It was a complete mess by the end of the day.


  • Pros: interesting concept that makes the application of a gel liner a one-item affair: no more gel pots, screw tops, and brushes to deal with.
  • Cons: tendency to smudge heavily, especially if you have oily lids.

Conclusion: is it worth it?

Yes and no. The appeal of a gel liner in pen form is absolutely irresistible: so convenient, so great to take on travels. This is a great product in concept, but it is let down by a shoddy formula. Avoid this if you have oily eyelids — you’re better off sticking with other gel eyeliners that are less prone to smudging, even if it means sacrificing the convenience factor. If you like the novelty of a portable gel liner and are willing to pile on the eye primer — all in the name of the perfect cat eye — then this is what you want.

The Benefit They’re Real! Push-Up Liner retails in Indonesia for Rp. 340,000.