“Corporate social responsibility” is something that large corporations establish as an afterthought . There aren’t enough companies that put social missions at the front of their minds, which is why I appreciate this particular company: say hello to Thinx Underwear.
Thinx Underwear is a company which prioritizes social impact and profit — a credo that I wish more companies would take seriously. I feel like there is a giant gaping hole in society where feminism ought to be, which is why I am so very touched and encouraged by Thinx Underwear’s mission to empower young women. This is how they work: for every pair of Thinx Underwear purchased, they will donate 7 sanitary pads from Afripads to a young woman in need, who may not have access to women’s sanitary products. To learn more about this incredible project, click here.
But the product that Thinx Underwear is also revolutionary in its own right: it aims to change the way women think about their periods by taking sanitary products out of the equation. Yep, you read that right: this is reusable underwear you can wear on their own during your periods.
This is a game-changer because it means you save money every month on tampons and pads — but in addition to being a great solution for penny-pinching types, this is also a more green solution to environmentally unsound pads and tampons. Thinx Underwear is composed of a fabric with four different layers that serve the four distinct purposes you would find in a traditional pad: the final fabric is moisture wicking, anti-microbial/stain resistant, absorbent, and leak-proof. Of course this means that you would actually have to hand wash each pair after each use, but is this really too much to do in the face of a world where we are very close to hitting critical mass on the environmental damage scale? To read more about the technology behind Thinx Underwear, check out this link.
Does reusable period-specific underwear sound like a viable solution to your monthly visits from Aunt Flo? Does this sound like something you can get on board with, or are you still about the throwaway efficiency of one-time use menstrual hygiene products? Sound off with your opinion in the comments!