Wednesday Wishlist: Aerin

Where the beauty industry is concerned, I’m often surprised by how easy it is for me to be swayed by beautifully-packaged products. It’s so easy to fall in love with the way a product looks before ever actually getting to try it out, and this has become the case where my feelings are concerning Aerin.

Helmed by Aerin Lauder — progeny of Estee Lauder, heir to the cosmetics giant, and now, entrepreneur — this brand has come a long way since its 2012 rollout.   Aerin inherited her grandmother’s business acumen when she expanded her personal brand to fulfill its credo of becoming a lifestyle brand, with a very impressive roster of products that includes shoes and accessories…

Murex slip-ons, USD 148 | Gold Link Necklace, USD 528 | Walnut Oval Minaudiere, USD 950

Murex slip-ons, USD 148 | Gold Link Necklace, USD 528 | Walnut Oval Minaudiere, USD 950

…home decor and furnishings…

Jade 5x7 Frame, USD 1,450 | Mill Ceiling Light, USD 2,722 | Aralia Cedar Candle, USD 58

Jade 5×7 Frame, USD 1,450 | Mill Ceiling Light, USD 2,722 | Aralia Cedar Candle, USD 58

…and most importantly: an exquisitely packaged beauty line.

aerin 3

Next: Most wanted items from Aerin Beauty