Female Daily Brings the Fabulous to Senayan City

One of Female Daily’s proudest claims to fame is the strength of our community, and we wanted to harness the power of that community during the Senayan Beauty Showcase. The Beauty Showcase is an annual exhibit at Senayan City’s Main Atrium, and this year’s showcase took place between November 27 to December 1. This is an event where beauty brands set up booths around a main stage and seating area to promote their products.

Never wanting to miss out on opportunities to engage loyal members and potential new ones, Female Daily took part in the Beauty Showcase as well. With the help of home furnishing masters, KARE, we set up a little nook of our own and called it the Fabulous Booth. We curated a series of mini beauty tutorials and invited Female Daily forum members (and anyone passing through!) to come take part. One by one, members of our Female Daily family came over to participate in our events, or just to drop by and say hello for a chat.

Clockwise from top left: Maharani Nila demonstrates proper fake eyelash application; a participant gets a personal eyebrow tutorial from Make Up For Ever; a participant gets her locks styled by L'Oreal Professionnel.

The curated events ended up covering a broad range of beauty concerns, and here’s just a small glimpse of everything that went down: a makeup artist from Make Up For Ever dropped by on Thursday to teach participants how to shape their eyebrows. The following day, a team of stylists from L’Oreal Professionnel was on hand for a free hairstyling session — they even gave away goodie bags to everyone who had their hair done.

Saturday saw a visit from the Menard team, which conducted a skin consultation and shared recommended skin solutions. The day was capped off with a lesson from Maharani Nila on the proper technique in wearing fake eyelashes. So just by attending these four sessions, you would have already learned how to perfect your skin, shape your eyebrows, style your hair, and wear fake eyelashes.

All these little intimate tutorials took place at our booth, but all the excitement went into high gear on the last day of showcase. It was finally our turn to take the main stage and seating area when FD friend and makeup artist, Arty Ardiwinata, led some twenty members in a makeup class right in full view of shoppers and passers-by.

But this was no ordinary makeup class: called “Glam Up for the Night,” this was a makeup class that taught participants how to get ready for a fancy night out on the town with nothing more than the makeup and tools that they already have. Arty showed participants that everything you need to look party ready was already available in your makeup pouch; she and her team of assistants hovered between table to table, patiently demonstrating participants how they can use

Thanks to all members who , as well as to partners and xxx for . We had a great time meeting up with old members and making new friends, and we’re already plotting for more get-togethers like these next year.

Did you participate in any of the events at our Fabulous Booth? What was your favorite activity: makeup tutorials, getting skincare tips, or getting your hair done? :D