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'Tis the Season to be Jolly: Minimal Holiday '13 Preview

I think everyone here knows just how much we at Fashionese Daily love Minimal. Remember our really fun photo shoot where we wore items from the Spring ’13 collection? We’re hoping to recreate that shoot once we realize that we’ve bought items with identical prints from the same collection 🙂

I was really excited when we received an invitation for a preview of the current and upcoming Holiday 2013 Collection, which will debut between October and December. The last media preview their Fall ’13 collection took place at Grand Indonesia, but Minimal have decided to conduct the Holiday ’13 preview at their offices in Sudirman. In addition to  getting a closer look at the upcoming collection, it was also great to see a brief glimpse of how they conducted daily operations at their headquarters.

The first batch of the collection has been released under a theme called Animal Attraction for the prominence of animal prints in the designs, but let’s see what else the collection holds in store for us:

Mod Madness

It looks like the design team took a time machine back to the late ’50s and ’60s with these cap-sleeve shift dresses. My personal favorite is the dress with the gold hibiscus print, because there’s something fantastically old world-y about it. While there are options aplenty for those of us who enjoy printed patterns on the entire dress, they’ve also kept in mind those with a more subdued palette. Take for example the black shift dress with printed Peter Pan collar: it’s a simple detail that keeps the dress from being overly somber or matronly.

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