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Tuesday Timepiece: The Nixon Time Teller

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Southern California is home to companies who produce gear and accessories originally targeted towards a specific So-Cal demographic: tanned and well-toned adrenaline junkies who pick up a surfboard in the morning before they skateboard to their favorite breakfast joint just in time for catching the BMX finals of the X Games. Plenty of these companies have successfully transitioned into the big leagues after supplying apparel and accessories to previously niche action sports such as surfing, snowboarding, and bicycle motorcrossing. Companies like Vans and Volcom have come a long way from their skatepark origins and expanded their brand by actively associating themselves with the pop punk music scene.

Another one of the fashion-friendly byproducts of the infectious Southern California sand, surf, and sea is Nixon. I don’t remember when I first learned about their existence, but I will never forget how I felt when  first laid eyes on The Ceramic Time Teller. Good grief. I loved its no-nonsense analog display, feeling the weight of it on my wrist, and the sheer simplicity of it. One thing I didn’t love at the time was the price, so I settled for its more affordable cousin, The Time Teller.

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