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Moynat: The New Trunk-Maker in Arnault's Revival Project

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I can’t remember exactly when Louis Vuitton dominated the reign of handbags market and further on starting to marks its claws to the ready-to-wear, but I remember what the brand is renowned for before it was revived by Bernald Arnault: their trunks. But there’s a new trunk maker in the Arnault’s CV and the resurrection project seems to be paving its way firmly in the streets of Paris, and that new project is called Moynat.

Moynat is, in my opinion, one of the high profile brands and ambitious project bought by Groupe Arnault, Bernald Arnaults of LVMH CEO holding company in 2010. This brand is not a new name when it comes to the leather craftsmanship, luggage and trunk-making. In fact, it was founded in 1849 and began trading in Paris’s Avenue de l’Opéra in 1869, – the same era when today’s big luxury brands such as Hermès, Goyard and Louis Vuitton were created – by Octavie and Francois Coulembier who were trunk-makers together with Pauline Moynat that has a knack for travel goods. They’re known for their finely handcrafted, made to order luggages and travel goods, as well as their innovation to be able to make trunks lighter and waterproof. (more…)

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