Jakarta Islamic Fashion Festival Ups The Hijaber Ante

If for some reason you need more proof of Jakarta’s ascent into the centre of muslimah fashion, here’s another one: the Gramedia group of magazines has banded together some of the country’s most illustrious names in Islamic fashion to bring about the inaugural Jakarta Islamic Fashion Week, to be held at the Cendrawasih Hall of Jakarta Convention Center between June 26-30. The exhibition’s chief, Iis R. Soelaman, stated that this prime collaboration between designers and fashion enthusiasts has ambitions to take the show outside Jakarta in 2014, with further plans to expand to the rest of Asia within the next few years.

Head of Programming and Curator, Amy Wirabudi, started her fashion career as a model before working her way up in publishing before landing her current post as Associate Publisher for Gramedia Lifestyle Media, the parent company of InStyle, Kawanku, Chic, and Martha Stewart Living. She let us in on a secret by letting us know that this year’s trends in muslimah fashion will involve the contrasting temperatures of cool color palettes such as olives, nudes, and blues contrasted against warmer reds and oranges. Also look out for tuxedo-inspired silhouettes, black and white graphics, and colorful florals and plaids.

One prominent name among the list of designers who will be present at JIFF is Itang Yunasz, whose ready-to-wear muslimah line, Kamilaa, will no doubt be a big hit. While the man himself will be unable to attend the show on account of a previous engagement in the United States on the same dates, he assures us that his line will speak for him and  known for printed textiles on affordable materials, this season’s theme for Kamilla has been pegged to be Persian Lavish.

And what’s a good fashion exhibition without an equally glamorous ambassador? JIFF has reached out to Wardah spokesperson, Dewi Sandra, to become their official face!  She exuded an elegance and glamour of her own as always, and had plenty to say regarding fashion in Indonesia. “The fashion industry is very big, but you can’t go at it on your own,” she says regarding co-operation between different fashion designers, such as the one we will see at JIFF. “Everyone needs to help each other out. I have great hopes for this exhibition.”

Are you a hijaber? Head down to Jakarta Convention Center on June 26-30 to see if the real thing is worth the hype. See you there!