Audi Fashion Nation turned out to be quite a spectacle in more ways than one! While it does a great job of showcasing the offerings that brands housed in Senayan City have to offer, I think what I most enjoyed about Fashion Nation is how it asserts itself as a vehicle of exposure for Indonesian labels. I especially enjoyed Audi Runway Hits, a show that designers have traditionally used as a springboard to show off their newest ready-to-wear collections. Aptly titled Pret-A-Porter, the Runway Hits show that took place on April 19 featured collections by four fantastic Indonesian designers. Read on to find out who strutted their stuff!
Major Minor. Designer Ari Saputra launched this line after a partnership with his wife Sari and Esmod Jakarta graduates Inneke Margharethe and Ambar Pratiwi. You would think a collaboration between four individuals with different artistic visiouns would result in chaos and schizophrenia, but Major Minor has been making waves since the arrival of their modern and minimalist separates and dresses on the scene in 2011. The young label is keen to take on the world with their philosophy of Major quality, quantity, and design at minor prices, and with their new collection of asymmetrical lines and muted tones, maybe they just will.
Yosafat Dwi Kurniawan. I was initially startled – and scared, almost! – of viewing this collection because the set opened with the immediately recognisable strings of the Psycho Suite! But as the outfits and seconds ticked by, I stopped associating the music with the famous Janet Leigh shower scene, and the clothes started to come together with the strings. I had the opportunity to ask Yosafat himself what inspired him to use such an unconventional soundtrack, and he told me that he wanted a theme that was not obvious, so he decided to centre his collection around the study of psychology. The prints on some of the dresses and tops represented Roschach inkblots used to determine what made a person tick by etting see what they wanted to see. I had a great experience with this set, because not only did I enjoy his tweed-rich collection (the tweed was woven in Pekalongan!), but I have also started listening to the Psycho Suite as a means of relaxing. Thanks for blowing my mind, YDK!
Rama Dauhan.The only designer of the night who presented a menswear label, Rama Dauhan clearly has no qualms about mixing prints and shapes! Everything of his that came down the catwalk was reflective of his high street background and looked like it belonged in an M.I.A. video, which was really refreshing to see. I liked the affront to solids and challenge to one-up colourblocking, but what I really want to know is this: do the patterned sweater and quilted pink jacket from the men’s collection come in my size?
Yogie Pratama. The ultra-feminine collection of dresses by French-educated Yogie Pratama differed from the others in that he kept to a single colour. This collection is yet another attempt at recreating the glamour of 1950s North America while adding accents such as transparency, pleats, and draping to A-line, mermaid, and pen. I think the best example of this ideology lies in my favourite piece of the collection: a floor-length sheath gown with a double-breasted blazer top. The outfit reminded me of jumpsuits by Celine, in which they are both teasingly sturdy and demure to the point of being cheeky.