Audi Fashion Nation turned out to be quite a spectacle in more ways than one! While it does a great job of showcasing the offerings that brands housed in Senayan City have to offer, I think what I most enjoyed about Fashion Nation is how it asserts itself as a vehicle of exposure for Indonesian labels. I especially enjoyed Audi Runway Hits, a show that designers have traditionally used as a springboard to show off their newest ready-to-wear collections. Aptly titled Pret-A-Porter, the Runway Hits show that took place on April 19 featured collections by four fantastic Indonesian designers. Read on to find out who strutted their stuff!
Major Minor. Designer Ari Saputra launched this line after a partnership with his wife Sari and Esmod Jakarta graduates Inneke Margharethe and Ambar Pratiwi. You would think a collaboration between four individuals with different artistic visiouns would result in chaos and schizophrenia, but Major Minor has been making waves since the arrival of their modern and minimalist separates and dresses on the scene in 2011. The young label is keen to take on the world with their philosophy of Major quality, quantity, and design at minor prices, and with their new collection of asymmetrical lines and muted tones, maybe they just will.
