New Place to Shop for Indonesian Brands: Fashion Xchange

There’s one more excuse for you to make your way to Plaza Indonesia’s eX Plaza: Fashion Xchange, a new two-storey concept store that is bringing more options to the local fashionista.

During the press conference, Fashion Xchange representative Herlina Wijaya explained how the concept store hopes to facilitate connections and and a tradition of exchanging ideas, products, and information between emerging Indonesian designers and labels from other parts of Asia. It currently stocks clothes and footwear for men and women from Singaporean brands such as Triologie, storied menswear line Flesh Imp, and shoe company Mitju while hoping to bring in Korean and Japanese brands in the near future. Also present was Elim Chew of Singaporean street label 77th Street, who is good friends with Ms. Wijaya and expressed excitement for the future of this cross-country collaboration. Taking up the second and third floors at Plaza Indonesia’s eX, the store hopes to expose established and emerging designers to new buyers.

Fashion Xchange is currently home to more than eighty Indonesian designers and labels who have prepared exclusive collections just for the store that cannot be found anywhere else. Labels in stock include everything from the legendary ISIS to the cheeky Swank (a label designed by Salvi Arzharael, former designer assistant of the late Adesagi Kierana, and co-owned by Female Daily Network’s very own Putzsky!), with the store specifically requesting that designers curate their collections to suit the store’s dark and earth-toned aesthetics. Goods on sale vary in prices to accommodate a wide range of buying power, with most clothes ranging in the IDR 200,000 – IDR 800,000 and going all the way up to IDR 4,000,000.

Female Daily’s very own Putzsky(second from left) and Salvi Arzharael (right) from Swank.

The press conference was followed by a fashion show which saw collections exclusive to Fashion Xchange strut down the runway. To qualify a collection for addition within the racks of the store, designers were careful to stick to a palate that consisted of blacks, blues, and browns–deviation from this colour palette was kept to a minimal, but it was magical when it did happen.

Things really got rolling as soon as the party started. It seemed as if all of of Jakarta’s fashionable glitterati had came out of the woodwork to commune on the dance floor! If you need to inject a bit of indie cool into your wardrobe, make your way down to Fashion Xchange to meet the sartorial needs you didn’t know you wanted.