Doutzen Kroes x Bruno Magli

Italian shoemaker Bruno Magli has recruited the very divine Doutzen Kroes for its Spring 2013 campaign, and the results are stunning, but what else can do you expect from the empyrean Dutch beauty? Photographed by Alessio Bolzono of L’Officiel and Harper’s Bazaar UK, the campaign features Kroes in varying states of thought in a texture-rich room while surrounded by new items from the Italian accessories giant’s new collection. Bruno Magli, creative director Max Kibardin, did not stray far from their design creed by sticking to bags that are structured, with sturdy lines and solid silhouettes, while their shoes are all about dainty pumps paired with no-nonsense straps.


The Magli siblings Bruno, Maria, and Marino began handcrafting women’s shoes in the Italian city of Bologna in 1936. Production of men’s shoes started less than ten years later, and soon enough, they turned enough profit to begin their foray into producing bags. The fashion house ceased production at their factory in 2007 and turned to outsourcing to cut down costs in the midst of an economic climate that has been rough on luxury retailers. Despite this move, they have not compromised in the design or quality department of their products. If anything, they have pushed themselves to maintain their relevance in an industry marked by innovation, and this shows in their latest advertising campaign.


Sadly for those of us who live in the archipelago, we no longer have the pleasure of test-trying the season’s new products as Bruno Magli no longer operates a brick-and-mortar store in Indonesia. But no worries! The next time you make a stopover in one of our Southeast Asian neighbour capital citites–Singapore, Bangkok, Kuala Lumpur–drop by one of their stores there and engage in all the gawking you want.

Bruno Magli did a good thing to select Kroes to front this campaign. The products and photographs themselves have been shot look as if they could have come from any given point in history. In the same way Bruno Magli’s bags make sense no matter what time era you drop it into. Kroes, too, possesses these timeless qualities: with her full lips, refreshingly full cheeks, and steel-reinforced jawline, her face can be plugged into the cover of any fashion magazine between the 60s up to the 90s, and she will look like she belongs on them. And those legs aren’t bad either! A winning collaboration for both the Italian house and the Dutch bombshell.