I think it’s hard to think about Levi’s without relating it to its iconic jeans, the 501. I can’t believe that this year is Levi’s 501’s 140th Anniversary. Wow, they’ve been around for long, haven’t they? The model remains a classic and each year there’s always some new refreshing touch to it. Did you know that the Levi’s 501 has also made its way to Time Magazine’s ‘Fashion Item of the 20th Century’?
I remember the first time I bought my pair of Levi’s. It was the 501 jeans dated back to my junior high school years. Wow, that was ages ago. If I had to choose one word to describe it, then it would be ‘timeless’ because I can’t believe that even now, years after I’ve outgrown my Levi’s 501, it’s still here and still in fashion.
To commemorate the 140th Anniversary, Levi’s has made a Levi’s 501 Interpretation campaign to show the many different ways you can wear the jeans. Each to their own, when it comes to styling this jeans. Everyone wears it differently. Through this campaign, they’re collaborating with renowned Indonesian street art artist, Darbotz, at five strategic locations in Jakarta: Central Park Mall, Pondok Indah Mall, Grand Indonesia, Tebet and Kemang. The campaign for Jakarta was held from 8-24 March 2013, where in each of these locations there’s one street art installment placed representing the characteristics of Levi’s 501. (more…)
