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IFW 2013; 33 Personalities of Indonesian Muslim Fashion

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In comparison to its first edition last year, Indonesia Fashion Week 2013 has something new this year. It’s The Fashion Parade! I thought it would showcase some designers’ collections in public. As it turned out, this was a regular fashion show on a runway with extraordinary number of participating designers!  The Fashion Parade involved 30-33 designers in one stage, taking turns disclosing 10 looks each! Wow, can you imagine?  That’s like watching 330 looks in just one show. Well, I must say, this wasn’t the convenient form of watching a fashion show.   Many distractions of people coming and going during the show as they get bored or couldn’t stand sitting there for 3 hours long! And most of the invitees came only to watch certain designers, and they got impatient waiting for their favorite ones’ turn.

However, this was a major work, to arrange 33 designers and 330 looks into one successful show.  A big round of applause to IFW committees and all parties involved.

One blessed thing I noted from the 2nd day of Fashion Parade which presented Muslim fashion designers, it was, in fact, a full house! The Plenary Hall of JCC, where all the fashion shows were being held, has the capacity of 5,000 seats. Still, it was the most packed show of the 4 days of IFW 2013. That’s one thing to describe the enthusiasm of an emerging market of Muslim fashion.

Anyway, the 33 designers came from different generations. Some of them are pioneers in the Muslim fashion development, some has risen from fashion entrepreneur, and the rest are the young emerging fashion designers who acquired wide acknowledgement from the internet and social media. There’s no sort of sequential order or arrangement on casual wear, formal and party wear, and bridal.

While we have seen Ida Royani with her consistent and signature work in most Muslim fashion shows and event in the recent years, that’s not the case for Anne Rufaidah. She is among the very first Muslim fashion designers in Indonesia, and took an active role in striving for Muslim clothing to be embraced as a daily wear in the formal sector. Having Anne Rufaidah back in IFW 2013 were such a blissful thing, and do look forward to her next collections for young hijabers.

 

Ida Royani & Ina Priyono

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