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Revealing Turkish Hijab Fashion through Ala Magazine

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Ala Magazine has been featured in many publications around Turkey and Europe, to be the first hijab fashion magazine in Turkey. It is said to be the Vogue of hijab, as to be regarded as the same level with famous international fashion magazines such as Vogue, Elle or Harper’s Bazaar. This might be inferred by their sales from the first issue, to outsmart all of those high fashion magazines mentioned, which were widely accepted by Turkish middle class women.

Its readers are mostly educated females whose families have climbed the social ladder after migrating to the cities. It’s not surprising that many of these women are embracing the magazine’s message that “you can wear a headscarf and still belong to the jet set”. Some says it is above all the fashion presented in “Ala” that appears to best reflect social developments in Turkey over the past decade. (more…)

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