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Reminiscing Up2Date Style with Retrospection

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Up2date has become a big name when it comes to Muslim fashion. Each year, they hold an annual show which becomes one of the main directions of Muslim fashion in Indonesia.

What part of Up2Date annual show do you anticipate the most? For me, it’s the playful words as the title/theme of the show. Why do I feel this year theme “Retrospection” reflects very clearly about the direction of the collection? Retrospection is looking back, a reminiscing of the origin of Up2date. Contemplation of things in the past.

Let’s rewind to the earliest days of Up2date. This brand was created from scratch. Irna Mutiara, the founder of Up2date had difficulties in finding some Muslim outfits that suit her activities and style. ‘Muslim outfit’ then was way different than what we have now. And there wasn’t such thing as ‘fashionable Muslim outfits’.

So Up2date was founded base -but not merely to- the function as a versatile outfit, meeting the need of active hijabers, easy to mix and match, and also being able to express one’s preferred personal fashion style, therefore, wearing Up2date meant being different, and that’s good.

Fast forward to today’s Muslim fashion scene where it gains popularity since 2-3 years ago, marked by the ‘collaboration’ of emerging young Muslim designers, bloggers, internet and social media which creating a ‘trend’ in fashion. The Muslim fashion industry buzzing with excitement, as more and more hijabers are urged by the social media to ‘show up’ looking fashionable.

Expressive design takes center stage, everything comes with some twists. Deconstructed, layering, asymmetrical, contrast color-blocking, pattern clash are heavily thrown to Muslim fashion design. (more…)

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