Contest: Today’s Outfit with Up2date

Chic, Comfort, Covered Up. Familiar with this tagline? Yes, it’s the tagline of Up2date, a leading Muslim fashion brand in Indonesia. Founded in 2006, Up2date has since been conveying and shaping up Indonesian Muslim fashion trend, emphasizing on dressing modestly in compliance to shari’ah and being comfortable of wearing clothes as a mean of expressing one’s self. Since founded in 2006, it has expanded to over 26 stores across Indonesia and Malaysia, and still counting.


Up2date 2012 trend show, Featurustic


Being the trendsetter of Muslim fashion, Up2date regularly holds an annual trend show to outline their inspiration of Muslim fashion forecast for the year ahead. Until now, Up2date has established 4 annual trend shows, and soon to set their 5th trend show earlier next year. Like you, we too just can’t wait to witness the iconic show, so mark your date and follow the news on Retrospection, Up2date 2013 Trend Show, 8th January 2013 at The Ballroom, Mulia Hotel Jakarta.

And to add delight to the event, Fashionese Daily and Up2date are holding a Today’s Outfit photo contest! The 1st winner will get Up2date voucher worth of IDR500.000, and the 2nd winner will get a product from Square. Here’s how you can participate in the contest:

Contest Mechanism:

  1. Post your Today’s Oufit photo wearing at least 1 piece of Up2date collection to
  2. Theme for the outfit is ‘You are what you wear‘.
  3. Upload to ‘Today’s Outfit’ in Clozettedaily, mention Up2date in BRAND detail, and use hashtag #Up2dateTO
  4. You can post up to 3 photos for this contest

To be accounted for the contest, you have to follow their twitter account and become a fan of their Facebook page

Contest period: 22 December 2012 – 4 January 2013

A chance to spend the prize for Up2date new collection? Now that’s worth something. Take your photo now and join the fun!