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JFW 2013; Three Young and Vibrant Designers Nailed the KODO

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Jakarta Fashion Week is a place for designers creativity, indeed.  We can see many brand-sponsored designers, and that usually impresses me because typically, designers will follow a specific theme given to them.  If that were me, I could imagine it is not easy at all to interpret the theme.  It’d be a different story if I could pick my own theme, I have the freedom and unlimited ideas.  But I guess, these three young designers must be feel challenged and excited about it. 🙂

Mazda presents three young and vibrant designers for Jakarta Fashion Week 2013: Friederich Herman, Toton Januar, and Cynthia Tanujaya.  The theme for three of them was “KODO – Soul of Motion” which is the newest design theme from Mazda.  Each designer brought their own interpretation on to their collection for the show.

Friederich Herman – My jaw dropped when I read his achievements.  At a young age, Friederich already got so many recognitions, locally and internationally!

  • Finalist, Most Promising Young Designer of the Year, Malaysia International Fashion Award (MIFA) 2008, Malaysia.
  • Second Prize, Lomba Perancang Mode (LPM) Femina 2011 @ Jakarta Fashion Week 2012, Indonesia.
  • Winner, Gading Fashion Entrepreneurship Award 2012 @ Jakarta Food & Fashion Festival (JFFF) 2012, Indonesia.
  • Winner, Lomba Perancang Mode (LPM) Entrepreneur Award 2012 @ Jakarta Fashion Week 2013, Indonesia.

And for Jakarta Fashion Week 2013, he showed masculine and modern side of women.  Nothing feminine, nothing soft. Black and white spoke a strong dynamic sense,  and Friederich also played with digital printing in his collection, making them edgier.

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