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Zaura Models, a Modesty on Catwalk?

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While questions arise following the establishment of Muslim Model Agency in New York, – will the industry buy it? -, an absolute need and opportunity to have one do emerge in Indonesia.

 

Zaura Models, is considered as the first muslimah modelling agency, which despite being new, but already taking part in national fashion events in Indonesia. The agency is formed by a group of muslimah models, Ashfi Qamara, Lulu Elhasbu, Witha Fitra, Lydia Septiani and Dian Ayu. As former mainstream models, Lydia and Dian Ayu began the modelling career as the finalists of ‘Wajah Femina’, while Ashfi Qamara had joined Bandung leading model management. Lulu El Hasbu and Witha Fitra had been known as muslim models since early 2003. The project set in 2010, during the Ramadhan month. “We’d love to jazz up the fashion world as covered-up models to present muslim clothing, as our daily identity as hijabers,” as quoted from Lulu Elhasbu, one of the founders.

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