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Rustic & Explorative at Jenahara Kemang

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Next time you pass Jalan Benda Raya, Kemang, you will spot a new boutique with a big bold name sign ‘Jenahara‘ (with the letter R wrote backward). Does the name ring any bell? Jenahara is a muslim fashion designer, also president and founder of Hijabers Community which was established in 2010.

She just recently opened her Kemang boutique on April 23, and several days prior to this, she also launched her first exclusive store in Makassar. So this is her second store. Makassar was chosen because according to the designer, Jehan – her preferred nickname -, when it comes to quality, the customers are just as thoughtful as those of Jakarta.

About the boutique itself, I always love a store with a warehouse-like concept, and this is exactly what Jehan brought into the boutique. A rustic style created through some strokes of unpainted and unfinished wall and finished with what look like natural raw wood floor. Jenahara characters, simple and edgy, are represented through the rest of store interior. This state-of-the-art concept was done by Jehan herself and it took her at least a month and half. Her concept was then executed with a friend, who happens to be the owner of Silla home.

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