Realize Your Dreams With Charm’s ‘Shine With Passion’

Do you dream of realizing your passion but you don’t know where to start, or probably you don’t have the funding? Well, then, join Charm’s latest campaign called ‘Shine With Passion

What is Shine With Passion? It is a campaign in which Charm invites Indonesia’s talented young women to explore their talents in these fields: photography, fashion design, dance, painting, music, cinematography and crafts. It’s time that women explore their talents and dare to show them to the world what they’ve got. Because doing something that you’re passionate about is one of the best things that can happen to a person.

How to join Shine With Passion?

  • You have to be between the age of 18 to 27.
  • Visit and fill in the required data.
  • Choose which category and send the project that you want to explore and afterward you will get a special link for the selection mechanism.
  • Contest runs until 30 August 2012.

What comes next? Ten finalists garnering the most voting will be chosen to implement their projects and they will get a chance to exhibit their works on 22 September 2012. Three winners will be chosen on 30 September 2012.

The prize will be used to make your dream project of passion comes true. The best finalist will get Rp 100,000,000 and whereas the other two runner ups will get Rp 50,000,000 fund each to start up their projects. If you have a big passion that you want to make it come true, don’t hesitate to join this campaign.

Coming back to Charm, Mr. Yoshihiro Miyabayashi, President Director PT Unicharm Indonesia explained, “As a superior product in Indonesia who has reached 38,9% of market share as of January 2012 based on AC Nielsen data, Charm has now entered a phase in which contributing to their main customer is a very important thing.” That’s why they decided to launch this project, coincidental with the commemoration of Hari Kartini.

Charm also introduced new look for their newest product range, Charm Body Fit Day Slim, fit for active women in their hectic days during the period cycle. This product promises anti-wrinkle and anti-leak.

Just out of curiosity, do you prefer the regular or slim feminine pad? Because there seems to be still lack of trust in the slim pads, because people doubt whether they would be able to hold up to their promises.


Alexander Sriewijono (psikolog and founder of Daily Meaning), Diana Rikasari a well-known fashion blogger and Revalina S. Temat Charm’s Brand Ambassador who share about their passion, Mr. Yoshihiro Miyabayashi (President Director PT Unicharm Indonesia), Mr. Yasuaki Aoyama (Brand Manager Feminine Care, PT Unicharm Indonesia) and Ryne Anggia Prawesti (Assistant Brand Manager PT Unicharm Indonesia)