Ladies and Gents, The Cambridge Satchel Bag Has Arrived

You’ve seen it once or twice on our beloved Market Plaza. The famed fashion blogger-slash-shoe designer Diana Rikasari loves it (and bought both yellow and pink, damn). Media personality Miund adores it. And so does many other fashionistas around the world.

Nope, it’s not Proenza Schouler or Balenciaga. It is The Cambridge Satchel bag, a scholarly-looking satchels that is currently the darling bag across the world.

The bag is created by The Cambridge Satchel Company, as one of their satchels and leather products. It was was founded in 2008 by Julie Deane and her mother Freda Thomas as a way to pay private school fees for Deane’s children.  The satchels are all based on an original Oxford and Cambridge satchel design (how preppy can it get?) and aimed at school children.

Julie Dean with her creation

It started as a humble company producing three handmade bags a week. However, fashion bloggers soon noticed the bag, and it immediately became a cult among them. Needless to say, the bag met incredible high-demand, and stores around the world have been selling out.

Even Elle Fanning is a fan!

In 2011, The Cambridge Satchel Company managed to get international fashion magazines coverages and collaborations with top fashion houses such as Comme des Garcons and Dover Street Market. Production increased to 1,500, and turnover increased from ₤15,000 to an estimated 8 million. They even managed to set-up a factory in Leicester, UK. Talk about phenomenal success story!

The neon-colored edition for Dover Street Market

Aaaand… did you hear? The creator of Mad Men adores the bag SO much, he recently gave all 300 cast and crews of the show a specially-made leather bag as a thank-you gift.

So why do people love it so much?

Though I’ve only observed a friend’s bag and haven’t owned one yet, I have to say it really is easy to fall in love with The Cambridge Satchel bag.

First of all, the quality is incomparable. The genuine leather is sturdy, smooth, and handmade to perfection. I can’t wait to see how the leather ages years later.

Secondly, it’s functional. With its long, adjustable shoulder strap and spacious shape, you can store your papers and even laptop safely. The inner pockets are also super useful to place your knick-knacks. Moreover, I can totally, totally see this as my traveling bag.

Thirdly, though some of my Louis Vuitton wearing-type friends can’t see themselves wearing this baby daily, I do think the model is highly versatile. From what I’ve seen, you can virtually combine the bag with anything.

Lastly, the main message of this article is this: The Cambridge Satchel bag is FINALLY available locally, at The Goods Department, Plaza Indonesia! The price ranges from Rp 1,899,000 to Rp 2,599,000, depending on the size and model. It comes in every color of the rainbow and various sizes – 11″, 13″ or 15″.