How GUESS Celebrates Its 30th Anniversary

GUESS is celebrating its 30 years anniversary with the release of the limited edition women’s capsule collection. The collection captures the brand’s industry-changing creations from the past 30 years, combining original styling and vintage washes with modern influences. In addition to the capsule collection, GUESS will be issuing a new edition of the covetable coffee table book: A Third Decade of GUESS, a special anniversary ad campaign starring former GUESS model Claudia Schiffer, as well as a series of in-store events throughout the world.

From what started as a few pairs of jeans at Bloomingdale’s, GUESS has grown into a brand synonymous with sexiness and iconic advertisements. “This anniversary is incredibly special to my brother Maurice and I. As we reflect on the successes of our company over the past 30 years, we are reminded of the time when we first moved to the US, in pursuit of the great American dream. We will celebrate our past and the journey to where we are now, but also look forward to the future and the challenges ahead, as we continue to push ourselves and the boundaries within the fashion industry.” says Paul Marciano, CEO and Creative Director at GUESS?, Inc.

Here’s how GUESS’ journey is translated into women’s capsule collection: