I have organized and attended countless press conferences over the years. I worked as a PR in a few companies, MAC Cosmetics being the last one, so it was part of my everyday job. That day started with the event preparation, just like any other preparation I had done before. I went to the venue, checked invitation list, briefed the MC, discussed presentation material with Hanzky and so on. But what was different was that it was the very first time that the press conference was held by our own company. It felt strange to realize this. I guess I’ve kinda always thought of our small company as a “startup”. And startups don’t normally do a lot of press events But I guess we have passed that stage and are now on to something bigger and, hopefully, better.
In case you’re wondering, the press conference is for our next big event Women Wired Weekend, which I have written in detail about here. It’s a collaboration between Female Daily Network, Kibar Kreasi and FX Lifestyle X’nter and will be held on February 25 and 26. It’ll be an action-packed 2 day event with conferences, Market Plaza Day, gathering and Mommies Daily book launch! So we’re really hoping we will see you all there
The press conference was held in the stylish Luna Negra. Naturally, being FD girls, we didn’t want to waste such a beautifully decorated place and not take any pictures! Here’s my today’s outfit, the other girls’ will be posted soon.