Blue Bell which was founded in 1904 just recently launched in Indonesia on the 29 September 2011. The brand that prides itself in craftsmanship with signature progressive cuts and washes give another new choice in the world of premium jeans in Indonesia.
Blue Bell, relaunched under the Wrangler Brand in 2009, actually has been around for a very long time. It was in 1904 that C.C. Hudson and his brother Homer formed a company that the seed of Blue Bell, Hudson Overall jeans with the main focus on producing work wear, long lasting and reliable products for heavy labour such as steel workers, farmers, construction and railroad workers. It was not until 1919 that the company was named Blue Bell. The brand was once presented in Europe as a range of vintage replicas back in 2004. But then they realized, with the knowledge that they have in the history of their company, they can combine the wonderful fabric and the detailed craftsmanship to make top of the range denim.
When it was relaunched in 2009, that is exactly what Blue Bell does. Creating jeans synonymous with quality, freshness in contemporary design denim and dynamic pattern cutting.
The Blue Bell denim is now available at 707 Store Kemang and Standard Denim Supply Co. Store (The Goods Department) and will open soon at Plaza Senayan. Blue Bell jeans will retail at Rp 2,000,000 and Rp 3,000,0000.