Many Indonesian couture designers today have broadened their creations into ready-to-wear collection. The trend is also adopted by Sally Koeswanto. She just opened the door to her first ready-to-wear boutique in Grand Indonesia Shopping Town, East Mall, UG floor. To be more precise, it is located between Stella Rissa’s and Denny Wirawan’s boutiques.”I want to answer what my clients need. Beside (couture) pieces they wear for special occasions, they also need clothes for their daily activities. That’s why I established my ready-to-wear collection and boutique,” told Sally.
Speaking of the boutique, Sally said that the items there will be updated every 3 or 4 weeks. About the interior design, Sally wanted to make her clients feel at home. Price of her ready-to-wear collection ranges between Rp 3 – 4 million per piece. Anyway, couture dresses are also displayed in the boutique and people can buy them if the size fits. For those who want to order custom-made dresses, they still need to visit Sally’s workshop in Cilandak, South Jakarta.
Sally Koeswanto initial ready-to-wear collection was also launched together with the boutique. Titled “Define Virtuoso”, the collection is dedicated to career women who are into fashion. The designs, materials and details are adjusted to ready-to-wear market but they still hold Sally’s signature style. Through the collection, Sally wants to help women emphasizing their beauty and sexiness in without showing off too much skin. She did it with her drape jumpsuit, loose top, and one-shoulder dress as examples. We can see them from the pictures below: