Stradivarius First Store In Indonesia

During Plaza Indonesia Fashion Week few weeks ago, I made a visit to the first Stradivarius store in Indonesia located at Plaza Indonesia. Brought to this country by PT Mitra Adi Perkasa, this new store is said to showcase the very best of Stradivarius’s latest collections in a 326.06-square meter area.

For those who have never heard of Stradivarius, it was established in 1994 as a family owned business in Barcelona, Spain. Then in 1999, it joined Inditex Group, a Spanish fashion retail that also houses Pull and Bear, Massimo Dutti and Zara. Now Stradivarius has spread its wings reaching 600 stores in 43 countries. Stradivarius has also opened its store in Central Park mall last March.

The store that I visited at Plaza Indonesia looked fresh and was filled women clothes and accessories with casual look. The collection is light and trendy conveying a sensual, romantic and, above all, feminine image. I saw that the dominating colors in the attires were red, navy and beige; while honeysuckle, green grass, blue and yellow colors were also found.

The exciting part of visiting Stradivarius store is that I found some products with more affordable price compared to its sister brands. Here are some items I spotted:

Beige square jacket on above photo is priced at Rp. 399,000 while the red bandage skirt is sold for Rp. 159,900.

Those pretty watches are sold for Rp. 259,000 each and the printed motif wallet is priced Rp. 159,900.

So have you ever visit Stradivarius store? Mind to share with us what you find?