Pretty Little Things from The Coolest Concept Store

For accessories and shoes lovers, The Little Things She Needs might have been a familiar thing. This brand was actually opened in Jakarta on October 14, 2009. Why it is named “The Little Things She Needs” because it offers the things that relatively don’t take a big part in someone’s outfit,  but make differences and complete the total look. The Little Things She Needs is one of the brands affiliated with Metrox Group, focusing the target market on women, especially teenagers who want to look fashionable without spending too much.

Those who love to change their style and try something new would love the pieces offered in The Little Things She Needs since the store changes the theme of their collections every three months. Mr. Freddy Beh, CCO of Metrox Group, said that “The Little Things She Needs change the collection theme following consumers needs, not following fashion. It is also changed based on consumer feedback.” That means The Little Things She Needs observes carefully for consumers’ demand, not being easily dictated by fashion.

The Little Things once used “Lady Gaga” as its theme and at this moment it presents “Safari”. Many of its items now use suede as the chosen material to bring the safari-feelings. Lots of fringes also added as the detail to strengthen the theme.

First thing that crossed my mind when I heard The Little Things She Needs was its colorful yet affordable flat shoes. But as I stepped into the store, I found not only flats but also various accessories like bags, sunglasses,  shawl, earrings, bracelets, necklaces, belts, wallets and socks. The footwear ranges from flats, gladiators, espadrilles, stilettos, ankle boots and wedges.

Interestingly, The Little Things She Needs just launched its new item called “Funflop”. This customized flipflops can be made as you desire for the colors. You are allowed to choose one color for a pair of the soles, then you pick another color for the straps. Picking up two different colors is possible to create an extraordinary Funflop.

Now The Little Things She Needs stores have reached more than 10 malls in Jakarta itself; Senayan City, Grand Indonesia, EX Entertainment Centre, Cilandak Town Square, Mall Kelapa Gading, Pluit Village, Mall of Indonesia, Central Park, Karawaci Mall, and Mall Puri Indah. It is also available in Bandung, Bali and Singapore.

Not to forget, The Little Thing She Needs has gained great public recognition as they recently won CLEO Fashion Awards 2010 for The Coolest Concept Store of The Year, the readers’ choice award.

So what have you bought from The Little Thing She Needs recently?