December 1 is World AIDS Day and we have been updating our Twitter with some facts about HIV and AIDS, as well as some of fashion and beauty brands who take parts in tackling this virus, or helping people who become victims of it. Here is another one.
L’Oréal USA’s Professional Products Division is launching its Hairdressers Against AIDS program in the U.S. Wednesday in conjunction with World AIDS Day.
The firm is aiming to educate one million consumers on HIV/AIDS prevention through its extensive network of hair stylists who are today attending the United Nations to learn how to spread the word.
About 500 stylists are slated to attend the U.N. meeting, where L’Oreal USA president and chief executive officer, Frederic Roze, will speak, among other executives.
Early Wednesday, the stylists will be stationed at video booths in Times Square and throughout the city where they will speak with consumers and create and post their own HIV prevention videos, said Christine Schuster, senior vice president of education worldwide at Redken and Pureology and the chair of Hairdressers Against AIDS USA. The videos will be streamed in Times Square as well as on various social networking sites.
The effort includes all of L’Oréal Professional’s brands, which include Redken, Matrix, L’Oréal Professionnel, Kérastase, Mizani, Shu Uemura Art of Hair and PureOlogy, a first, according to the company. The advocacy program, which began in 2001 in Africa as an internal program under L’Oréal’s Soft Sheen brand, was developed by The L’Oréal Fondation D’Enterprise in partnership with the UNESCO and the Global Business Coalition on HIV/AIDS, TB and Malaria.