Pond’s Pure White with Activated Carbon

If you spot a new cleanser with a glossy black packaging among the white, girly-looking Pond’s products in a supermarket shelf, no, you’re not looking at Pond’s for Men :D (Although men can definitely use it too). You’re most probably looking at Pond’s newest facial foam, POND’S Pure White with activated carbon.

Activated carbon, also called activated charcoal or activated coal is a form of carbon that has been processed to make it extremely porous and thus to have a very large surface area available for adsorption or chemical reactions. Main function of activated carbon is as adsorption material which can absorb a variety of chemical compounds, odor or color. Activated carbon can also serve to control the humidity in the air.

Activated Carbon has proven to be safe because it’s commonly used to clean the air and also widely used in the distillation of drinking water. In medical application, activated carbon is used to treat poisonings and overdoses following oral ingestion.

“Activated Carbon contained in the POND’S Pure White is made from the best charcoal powder which is specifically used for beauty products. Besides removing impurities, it can also work as scrub, ” explained a representative of Unilever Research and Development team, Lestri Fajrinia.

Arief Tjakraamidjaja, POND’S Brand Manager, said that Activated Carbon contained in the POND’S Pure White  is proved to be able to absorb and take away all impurities including makeup, down to the smallest pores.

I went to the media launch a few weeks ago where we visited Unilever Skin Factory and had a fun and informative talk show. I brought home with me several tubes of Pond’s Pure White facial foam and gave them to everyone in the office to try (except Hanzky who was still on holiday). Here are what they say about the product:

Amal: Love this cleanser because it’s very foamy, does not cause irritation. I find that it takes off all my makeup quite well without drying my skin. Affi told me that this product also contains humectant, which is a substance that attracts water to the skin, so that can explain why my face feels moist after using this facial wash.

Vanya: I only need to use very little product to cover my whole face . I love the creamy texture! It managed to take off my moisturizer, sunblock, and powder effectively. How do I know this? Because when I used my toner after washing my face, the cotton pad came out clean.

Thomas: (this is his first beauty review and quite possibly the last, so read carefully guys :D) It’s non-drying and my  face feels clean and fresh after using it. I’m also glad it doesn’t come with a strong and annoying smell. I actually find the subtle scent quite pleasant.

Have you tried Pond’s Pure White facial foam? What do you think about it?