industry news
22 Jun 2009
BB Craze: Part I
BB Cream (Blemish Balm Cream) thread seems to be the speediest thread in Fashionese Daily (FD) Forum. It drives all the regulars antsy if they miss checking it out for a day or two, it even scares the rest of the members to even ask “what is BB Cream?” because they think they would disturb the BB sisterhood with such an innocent question.
Fret not because I will try to answer questions often asked about BB Cream, and to review 43 BB products (the cream and everything else you wouldn’t imagine exist in the BB world). I just have to tell you that I have this many products not because they are so worth it, but because it’s just me (couldn’t find a better reason *rolls the eyes*).
Before I go ahead writing all about BB, let me just share with you one of my frustrations (already??) with a good number of BB makers who are mostly Korean. Most of them do not have websites, and when they do, they don’t have an English translation. Considering that BB Cream is now big in Asia and most of South-East Asian countries such as Malaysia, Singapore, and Indonesia, not having a reading material in English seems to be a big drawback. How on earth would I know about the ingredients, the claims, and so on and so forth? What should I expect from a product that cannot tell me what the promises are? I don’t even know what I put on my face. I know there are pictures of some kind of plants or flowers in the website, but what are they and what do they do to my face? Hope those makers read this cry for help and rescue me from frustration.
The packaging doesn’t help as either. Only the name of the product is written in Roman alphabets, while everything else–if any–is in Korean. Oh, there IS one product of a brand we all know (it’s Missha) that uses everything Korean in the packaging. I even found no Missha name on it, I happened to know it was Missha because the seller said so. Oh dear..
I spend my me-time sipping coffee and enjoying Roti Boy at a nice Korean bakery not so far from my neighborhood (The Roti Boy is a nice knock-off anyway, tastes exactly the same with the real one :D). I wanted to befriend the sales assistants, hoping that they would be kind enough to sit down with me and help me with translation, but I found myself cringing every time because they were always occupied with work.
So, my best bet is Blogs like this one, and of course Korean sellers who are diligent enough to put English information in their listings, alongside the diagram and information in Korean.
Due to a large amount of product, I will review these in groups in the coming weeks, about 4 items in each article, so please bear with me. If you have any questions already, fire away and I’ll try to include the answer in the next articles.
And here’s the list of what I have on my plate right now.
The Cream:
- BRTC Jasmin Water
- L’EGERE White Multi
- THE FACE SHOP Pure Berry Clear BB Cream
- TONY MOLY Secret BB Cream Natural
- HANSKIN Super Magic
- LOHASHILL Essential Blemish Balm
- FILA The F Double Action
- LIOELE Triple The Solution
- SKINFOOD Agave Cactus Sun BB Cream
- COSWELLA Perfect Herbal
- LOTREE Primer Tinted Control Base
- KIRA COLES Blemish Balm
- THE FACE SHOP Hydro Splash
- COOGI Flowertox 3Action Super
- A’PIEU Nature Pure
- ETUDE HOUSE BB Magic Cream (blue tube)
- SESALO Peau Blanc Breath Balm
- ELEMONG Intensive Blemish Balm
- DR. JART Detox Healing Blemish Base Black Label
- MISSHA Perfect Cover in “#23”
- SCHRAMMEK Blemish Balm in “Honey”
- SKIN79 Diamond Collection The Prestige Beblesh Balm
- FEVERLET Make-up BB Cream
- HANSKIN Glossy Magic
- BRTC Gold Caviar
- INNISFREE Fresh BB Sun Block Balm
- SCANDAL Magic BB Cream
- ALEXANDER KIMSCO Herbal
- GOWOONSESANG Hydra Intensive
- SHILLS Natural Science
- HANSKIN Blemish Cover
- MISSHA Oriental Herb Medicine Gold Care
- ETUDE HOUSE Black ‘N Jean (for men)
Beyond The Cream:
- HANSKIN BB One Stop Cleanser
- ETUDE HOUSE BB Magic Mist
- O’SLEE BB Mask Soybean Milk Whitening
- L’EGERE Magic BB Pore Concealer
- SKIN79 BB Diamond Collection Luminous Body Bronze Balm
- HANSKIN Magic BB Night Cream
- MISSHA BB Boomer (primer)
- SHILLS BB Sexy Legs Spray Foundation
- HANSKIN BB Powder Pact
- SHILLS BB Mineral Powder
*Argh, mau muntah!*
Next: What is BB Cream, The Cream and Beyond, The Industry