Another Indonesian hidden gem discovered! madness is an accessory collective, designed by Ajeng Dewi Swastiari, Bonnie Natasha Arif and Vannie Astecat; three talented Indonesian designers studying at La Salle College Jakarta(_& yes, they’re young, all in their twenties).
Based in Jakarta, madness is infusing our very own culture and heritage into a series of eclectic accessories, from necklaces, head pieces, headbands, to shawls and scarves. Using Indonesian rich materials, traditional textiles, and unique handcraft creativity, madness sends a bold statement through its quirky, unpredictable and innovative accessories.
I admire that madness is not avoiding traditional elements, but instead embracing them without literary screaming “ethnic”.
madness is modern in design, stunningly cutting-edge and filled with playful details. Joining other Indonesian talents into the global fashion scene, madness has been featured on Teen Vogue last November, Gen Art Pulse,refinery29 and several overseas-based online media. If you’re a frequent visitor of Grand Indonesia, you could find madness at Alun-Alun Indonesia. I’m sure a lot of FDers have spotted madness accessories over there!