We all have heard about the ‘It’ bag phenomenon, like the Balenciagas, the Chloe Paddingtons, etc. It started when Marc Jacobs collaborated with Takashi Murakami to create a line of products decorated with smiley-faced cherry blossoms in 2003. Louis Vuitton sold a staggering $345 million worth of the line in its first year, roughly 10% of the company’s total revenues!! No handbag has come close to achieving the success of the Murakami collection. It’s no secret that every fashion houses hope to create an ‘It’ bag every season, but creating a handbag that guarantees a mile-long waiting list is no easy feat as it needs to have a combination of various factors like the brand’s image, the designer’s alchemy, the needs of women today and a mix of creativity/uniqueness of the design, functionality, exclusivity and quality.
Still, it is easier to do an ‘It’ bag rather than an ‘It’ make up or skin care because bags are easy to spot on, especially when celebrities are toting them everywhere. It’s hard to see a lipstick on somebody’s lips and find out what brand and color it is. That’s why there’s only a few products that have achieved the ‘It’ status. Chanel Black Satin nail polish is one of the rare ‘It’ beauty products, especially since it’s a limited edition, one bottle even sold on eBay for as much as $120 (retail for $20)
