COS , H&M newest chain


COS: Collection of Style,


Collection Of Style (COS) is H&M latest retail chain, created by an in-house design and buying team involving Michael Kristensen (head of menswear design) and Rebekka Bay (head of womenswear design). COS doesn’t have its own factories, their collections are produced by approximately 60 independent suppliers with 80% of production in Europe and 20% in Asia. Read their press release here.

COS was launched on March 16, 2007 in their UK flagship store in London. For those who live in the UK, Netherlands, Germany, and Belgium, probably have already been to their stores. Any FDers who have visited the COS store, please do share it with us here! And, they’re planning to open one in France around March 2008 next year and some other cities around Europe. Most of their stores are designed by William Russell, a renowned architect who also designed the Alexander McQueen store.

I’m only able to see their collection online, so I honestly do not know much. But from what I’ve seen, it seems like the collection has a certain ‘scandinavian/nordic flair’, minimalist with clean lines, and some unconstructed silhouettes, view their collection here. Quoting from their web, COS involves fashion essentials, re-invented classics and the latest trends. They want to emphasize on QUALITY from fabric, fit and finish, within an affordable price range.

Also, they would have new pieces updated almost everyday ! Hmm.. definitely something new and different.. I wonder how their design team work.. Do they have to come out with new designs daily? within a week or just a month before? or maybe they have already planned it all for one season, for each every day in a month..*that would be insane!!*.. Does anyone know about it?

Hopefully, COS would arrive here soon… hmm, we still don’t have Topshop and Mango here in NY.. We may have Mango pretty soon thanks to that huge MNG poster in Soho featuring the Cruz sisters: Penelope & Monica Cruz, but it seems to take forever..I won’t be surprise if COS would open first in Asia…*siapa tau buka duluan malah di Jakarta?*… As an avid H&M fan, I surely can’t wait!

sources & images courtesy of:,,

  • Julia Banana

    I’m one of the lucky girl to have COS branch in my city surprisingly. I love their concept, clean cut and neutral colour. They also have edgier collection once in awhile, but for most of the time COS is targeting the urban young professional with higher income. Very smart casual. Obviously it has better quality and stitching than H&M, they are also priced in higher range, not as cheap as the average high street brands like H&M, Zara, or Topshop but lesser than Philips Lim. COS also reminds me to Maje but they tend to use heavier fabric.

  • Hanzky

    i have a feeling i’m gonna like this line..tapi kalo price range nya di atas zara, mayan mahal juga dong tapi zara di europe kan nggak mahal2 banget bukan? Barusan cari di ebay tapi nggak ada..:(

  • Utie

    hmm mbak hanny, zara murah klo lagi sale en harganya bisa lebih murah dari singapore( singapore pas summer sale ya)… tapi dibelanda klo menurut gw ngak seberapa dibandingin di antwerpen, belgium…. disana selain lebih banyak macemnya tokonya juga ngak berantakan seperti disini.. klo COS gw blum perna kesana berhubung tadi gw ngecheck websitenya ternyata adanya cuma di den haag..
    saya mah menunggu saja Roberto Cavalli at H&M :D!!!

  • hny4henny

    Gw suka bgt sm line ini. Modelny ok, up to date, hargany jg lmyn ok. Apalagi accesoriesny. Two thumbs up d!!! ^^

  • DYS

    julia banana: thanksss utk info nya..wah ternyata COS lbh mahal dr topshop, zara dkk.. yah.. kalo masuk US jd brpaan tuh ya?

    hanzky, utie: gw penasaran jg ama COS since im such a h&m addict hehe ;p tp kalo lbh mahal dr zara eke pasti mikir2x siy..

    hny4henny: uda pernah ke tokonya yah? share info tambahan dong.. thankss yah

  • bea

    Berhubung gw tinggal di Den Haag, dah pernahlah gua ke COS sini. Barang2nya mostly warna beige, abu, gold, putih. Pokoknya warna2 netral gitu. Kainnya tebel2, bahkan summer collectionnya juga agak2 tebel kainnya.

    Harganya sih lumayan mahal dibanding H&M dan Zara Basic. Sama price rangenya dengan Zara woman kira2. Tas2nya berkisar 200-an eur buat yang kulit.

    Modelnya gua liat2 (berhubung baru 2 seasons summer+winter) mirip2 antara summer dan winternya. Ga tau taun depan ganti kali modelnya.

    Berhubung gw cuman junior engineer yang ngantor juga pake jeans, gw belum pernah beli sih di sini. Abis model2nya lebih buat orang2 yang kerja jadi banker gitu :D

  • Utie

    Wah boleh lah klo bahannya tebel… mayan kan angin disini kan dashyat tul ngak bea.. gw klo kerja ngak boleh pake jeans :-( jadi harus pake suit gtu.. btw ada warna putih ya. gw lagi pengen nyari suit warna putih cuma winter gini kan susah nyari warna putih